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Creative Kingston, Ontario Photography

You, too, can not AI-slop your restaurant signs!

I’ve been seeing and really dislike the number of slop-generated signs I’m seeing downtown…

  • you have a phone in your pocket, and even a chump like me can take a damn good photo with a new iPhone/Android
  • similarly, free software like Canva has a zillion free templates you can use to make signs
  • these pictures do not look like food; it’s all brown moist stuff that looks like the worst dream of a 1980s station wagon
  • if you don’t care about quality control or craft for your sign, why on earth would I trust you with my food?

Now, I can hear the complaint: “it’s too hard! It takes too long! It’s not possible for one mere human to make the kinds of artful designs that this environmentally destructive, creatively bankrupt engine of horror can make!”

Friends, I put that to the test. I challenged myself to make an outdoor sign for a restaurant. 30 minutes later, I had this, using only my phone and entirely free design options on Canva. It is entirely possible to make kind of shit posters using real photography, instead of kind of shit posters using AI. Check out this masterpiece!

Clearly some people are going to how dare you about this, but I’m just saying for me, personally, AI food photos are a way Nature tells me a restaurant is not to be trusted with my mouth, health, or dollars.

By mattshepherd

I love storytelling, and helping organizations share their truth with the world. From non-profit media outlets to for-profit boutique agencies to one of Canada's great universities, I've been connecting institutions and stakeholders for a while, and enjoying both the journey and seeing great ideas find great audiences.