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Marketing & Communications

Cabin Rules

After watching one too many movies where a “cabin” has 20′ windows, a wine cellar, soaking tub, rainforest shower and a room that could be called a “foyer,” I have made a simple checklist. You’re welcome, Hollywood.

A checklist of things required to qualify as a "cabin" in a movie: The toilet experience is disturbing in at least one fundamental way; Bears; No running water / water requires some sort of filtration to remove grit and stank; Any meal or bathroom time could be interrupted by a squirrel/possum or bat at any moment; May not have mice but feels like it should have mice; Neighbours have angry dogs, guns, or angry dogs with guns; Windows are single-pane, and divided into smaller panes held in with some sort of pre-war goo; Liveable for 2.5 seasons max; winter is deathfuckery; Smells of pine, wood smoke, and 10,000 canned bean farts; More bears

By mattshepherd

I love storytelling, and helping organizations share their truth with the world. From non-profit media outlets to for-profit boutique agencies to one of Canada's great universities, I've been connecting institutions and stakeholders for a while, and enjoying both the journey and seeing great ideas find great audiences.