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Marketing & Communications

Catching up with CASL

(insert castle-themed pun here)

Busy times here, with work picking up a tremendous amount of steam on the undergraduate recruitment front, Homecoming around the corner and some new members being added to the Engineering marcomms unit this week.

A placeholder here to say that I am chipping away at something I’m pretty happy with — an analysis of CASL undertakings and decisions since they started publishing them in 2018. This started as something fairly work-related around the parameters of what qualifies as a CEM (commercial electronic message) and specific rules around subscription/unsubscription when a business relationship is ongoing or renewed, but it’s turning into something a bit more interesting.

Stay tuned, basically.

By mattshepherd

I love storytelling, and helping organizations share their truth with the world. From non-profit media outlets to for-profit boutique agencies to one of Canada's great universities, I've been connecting institutions and stakeholders for a while, and enjoying both the journey and seeing great ideas find great audiences.